Plenum by Pentane
Meta and Google get more crowded every quarter. Plenum routes your budget into the channels big brands have always had — display, video, premium CTV, audio, native and DOOH — and reports every dollar back against your real contribution profit.
$3,000/mo minimum media budget. No platform fee, no retainer.
The proof
Thirty days, reported by name. Not what's available — what really ran, and what it cost.
On connected TV: The Roku Channel, Samsung TV Plus, Telly, Estrella TV, Watch Free and 53 others.
Not a separate login or another dashboard to learn. Spend, delivery and results land in the same account as your P&L.
The problem
A 3.2 ROAS means nothing if your breakeven is 3.5. Pentane exists because platform-reported numbers aren't profit.
CTV, video, native, audio and DOOH sit underused — locked behind contracts, minimums and seats most brands can't justify alone.
Fix one without the other and you've just moved the problem.
What's included
Your ad on the news and content sites your customers already read.
A recommended-story unit that matches the site it sits on.
A pre-roll spot before the videos they are already watching.
A TV spot inside the streaming they already pay for — Netflix, Disney+, Hulu, Prime Video.
A thirty-second spot on Spotify, Pandora and the podcasts they listen to.
Digital billboards, gym screens and pump-top displays near your buyers.
Upload emails, postal addresses or phone numbers. They are matched securely to digital IDs, then reachable on connected TV, display, mobile, audio and video — the same people, off Meta.
Over 1,000,000 prebuilt segments from 50+ data providers, alongside your own first-party audiences from online and offline sources.
The supply reaches 95% of the world's consumers across 250+ countries, roughly 500 billion impressions a day. Your budget is the limit, not the inventory.
Display, mobile, native, connected TV, audio and digital out-of-home — planned together and reconciled against one P&L rather than bought channel by channel.
What you can reach
Netflix. Disney+. Spotify. The inventory that normally takes an agency contract and a five-figure minimum — reachable from a $3,000 monthly budget.
Routed across 12 DSPs — Amazon DSP, DV360, Criteo, Magnite, Viant, Yahoo, Moloco, Beeswax, MediaMath, Smadex, Vistar, Broadsign — so your budget follows the inventory instead of being locked to one agency's seat.
Pricing
Plenum runs your media against Pentane's numbers — no platform fee, no retainer, and no percentage of spend on top. You fund the budget. That's the whole cost.
$3,000/mo minimum media budget. Pentane included.
Waived for any account that kicks off in September.
FAQ
$3,000/month of managed budget. Below that there is not enough spend in any one channel to tell you what actually worked.
Nothing on top of your media — no platform fee, no retainer, no percentage of spend, and Pentane is included. There is a $5,000 one-time setup, waived for anything kicking off in September.
No. The point is not to shut off what works — it is to stop forcing the whole growth program through two auctions.
No. Plenum routes through multiple DSPs. What you get is the access, the budget rails, and measurement that lands back in your P&L.
Every dollar reconciles back to channel-level results inside Pentane — against your true margins, not platform-reported ROAS.
Tell us where you are and we'll walk you through exactly what we'd run on your budget.
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