The financial OS for eCommerce

Know what makes money.
Then scale it.

Pentane connects your store, your ads, and your books to show what you actually make — live. Then it tells you what to cut, hold, and scale.

Trusted by growing eCommerce brands

Dad Grass
Pakt
Southern Scholar
Lion Latch
Tupelo
No Rivals
Poplight
Phoozy
Otishi
Eric Javits
Imperia Caviar
WIMS!

The platform

Ad platforms grade their own homework.
Your P&L tells the truth.

Four jobs. One system.

The Pentane Command Center: total revenue, net profit, ad spend, MER and contribution profit for the period, beside a live P&L and 36 tracked metrics.
The Command Center — revenue, ad spend and contribution profit in one place, live.
01 — Measure

True profit, real time

Every order, ad dollar, and cost in one live P&L. See real margin by product, by channel, by day.

02 — Guide

Tells you what to do

Your breakeven ROAS and CPA targets in plain English. Cut, hold, or scale — you'll know which.

03 — Attribute

Attribution you can trust

We track every channel, then check it against your real numbers. Channels get graded on profit, not on their own dashboards.

04 — Distribute

Beyond Meta & Google

Spend where Meta and Google can't reach: CTV, video, native, audio, DOOH, and the open web. We handle the plumbing.

Powered by Plenum ↓

The stack

How it all fits together.

Your data goes in. Pentane finds the profit. Plenum spends it where it works.

The Pentane stack
Shopify Amazon Meta Google Accounting
Data in
Sync Real time
PENTANE
Financial OS
  • True profit, real time
  • Guidance system
  • Ad spend / ROAS clarity
  • Attribution layer
What's working Budget in
PLENUM
Where it gets spent
  • One budget, one bill
  • Split across every channel
  • Each channel graded on profit
Spent Measured
CTV Video Display Native Audio DOOH Open web
Channels

Built for decisions

Not another dashboard.

Most tools show you what happened. Pentane tells you what to do next.

Move ad spend and the ROAS you'd need to hit your profit goal updates with it — against your real breakeven, not a platform's.
Plenum

Then scale it.
Everywhere.

Meta and Google are two channels. Plenum opens the rest — Netflix, Disney+, Hulu, Spotify and the open web. One budget, measured against your P&L. Onboarding now, from $3k/mo.

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The Plenum delivery report inside Pentane: spend, impressions, conversions, CPA, CTR and CPM, with daily delivery charted.
Plenum reports inside Pentane — the same account, the same numbers.
6,168sites & 1,689 apps
691conversions
$8.57blended CPM

One client, thirty days — every placement reported by name.

Pricing

Agencies bill your ad spend.
We're not an agency.

Plenum runs your media against Pentane's numbers — no platform fee, no retainer, and no percentage of spend on top. You fund the budget. That's the whole cost.

Pentane on its own
$499 /mo

The financial OS, without managed media.

  • Real-time profit dashboard
  • Breakeven ROAS
  • Ad budget guidance
  • Pricing & discount guidance
  • Charlie's financial AI analysis
  • Profit scenario planning
  • Real-time alerts on KPI changes
  • Business & financial health reports
  • Unlimited users and seats
Request a demo →

Cancel in-app anytime. 30-day guarantee — if you cancel in the first 30 days, we'll fully refund you.

A typical agency

  • A percentage of your ad spend, or a monthly retainer
  • Billed on top of your media, every month
  • Costs the same whether the spend works or not

Plenum

  • No platform fee, no retainer, no percentage of spend
  • Nothing stacked on top of your media, ever
  • Budget only scales when your P&L supports it

No contracts with DSPs. No channel minimums. One rail, reconciled to your P&L.

Ready when you are

Stop guessing.
Start knowing.

We'll show you your own numbers on a live demo. Your store, your margins, no slides.

Request a demo →