The financial OS for eCommerce

Know what makes money.
Then scale it.

Pentane connects your store, your ads, and your books to show what you actually make — live. Then it tells you what to cut, hold, and scale.

Trusted by growing eCommerce brands

Dad Grass
Pakt
Southern Scholar
Lion Latch
Tupelo
No Rivals
Poplight
Phoozy
Otishi
Eric Javits
Imperia Caviar
WIMS!

The platform

Ad platforms grade their own homework.
Your P&L doesn't.

Four jobs. One system.

01 — Measure

True profit, real time

Every order, ad dollar, and cost in one live P&L. See real margin by product, by channel, by day.

02 — Guide

Tells you what to do

Your breakeven ROAS and CPA targets in plain English. Cut, hold, or scale — you'll know which.

03 — Attribute

Attribution you can trust

We track every channel, then check it against your real numbers. Channels get graded on profit, not on their own dashboards.

04 — Distribute

Beyond Meta & Google

Spend where Meta and Google can't reach: CTV, video, native, audio, DOOH, and the open web. We handle the plumbing.

Powered by Plenum ↓

The stack

How it all fits together.

Your data goes in. Pentane finds the profit. Plenum spends it where it works.

The Pentane stack
Shopify Amazon Meta Google Accounting
Data in
Sync Real time
PENTANE
Financial OS
  • True profit, real time
  • Guidance system
  • Ad spend / ROAS clarity
  • Attribution layer
What's working Budget in
PLENUM
Where it gets spent
  • One budget, one bill
  • Split across every channel
  • Each channel graded on profit
Spent Measured
CTV Video Display Native Audio DOOH Open web
Channels

Built for decisions

Not another dashboard.

Most tools show you what happened. Pentane tells you what to do next.

True P&L — live Today, 2:04 PM
True profit today$4,812▲ 6.2% vs yesterday
Contribution margin11.2%▲ 0.8 pt
Breakeven ROAS3.5blended, live
Guidance
2:04pMeta ROAS 3.2 < breakeven 3.5 — cut spend 12%
9:31aGoogle CPA $38 vs $45 target — room to scale +20%
[ ROAS ]

Your real breakeven

The exact ROAS you need to break even. A 3.2 isn't a win when your line is 3.5.

[ CPA ]

CPA & ROAS guidance

Know what you can pay for a customer — by channel, by campaign. Targets update as your costs move.

[ MARGIN ]

Margin by product

See which products actually make money — not just which ones sell.

[ PLAN ]

Scenario planning

Try the move before you make it. Shift spend or change prices and see the profit impact first.

Plenum

Then scale it.
Everywhere.

Meta and Google are two channels. Plenum opens seven more — CTV, video, native, audio, DOOH, and the open web. One budget, measured against your P&L. First cohorts are onboarding now.

Join the Plenum waitlist →
CTV Video Display Native Audio DOOH Open web

Pricing

Costs less than flying blind.

30-day guarantee. If it doesn't pay for itself, walk away.

Operator
Wait list

For qualified brands who want Pentane to help execute against the numbers.

  • Everything in Pentane
  • Profit-aware media planning
  • Plenum distribution access
Join the wait list →

See everything included →

Ready when you are

Stop guessing.
Start knowing.

We'll show you your own numbers on a live demo. Your store, your margins, no slides.

Book a live demo →