Not sure? We should talk.
$2.86 more profit for every extra ad dollar. One client, one month.
Trusted by growing eCommerce brands
The problem
A 3.2 ROAS means nothing if your breakeven is 3.5. Pentane exists because platform-reported numbers aren't profit.
Most budgets run through Meta and Google alone, on whatever targeting they still allow. CTV, video, native, audio and DOOH sit underused — locked behind contracts, minimums and seats.
Fix one without the other and you've just moved the problem.
Trap 01, solved — Pentane
Free profit software. Connect your store, ads and books, and see what every channel actually earns.
Every order, ad dollar, and cost in one live P&L. See real margin by product, by channel, by day.
Your breakeven ROAS and CPA targets in plain English. Cut, hold, or scale — you'll know which.
We track every channel, then check it against your real numbers. Channels get graded on profit, not on their own dashboards.
Trap 02, solved — the Plenum Ad Network
Access Meta with 500,000+ third-party audience segments Meta doesn’t provide, plus premium CTV, programmatic display and video, native, audio, DOOH and the open web across 25 DSPs and 275+ ad networks.
And off the phone: on the TV, in their ears and on the street.
A TV spot inside the streaming they already pay for — Netflix, Disney+, Hulu, Prime Video.
A thirty-second spot on Spotify, Pandora and the podcasts they listen to.
Digital screens at bus stops, on city streets and at the pump, near your buyers.
Netflix. Disney+. Spotify. The inventory that normally takes an agency contract and a five-figure minimum — reachable from a $5,000 monthly budget.
Routed across 25 DSPs — Amazon DSP, DV360, Criteo, Magnite, Viant, Yahoo, Moloco, Beeswax, MediaMath, Smadex, Vistar, Broadsign and more.
Show your work
Profit here means contribution profit: revenue after product costs, shipping, fees and ad spend. This is what the Plenum Ad Network delivered inside that month.
On connected TV: The Roku Channel, Samsung TV Plus, Telly, Estrella TV, Watch Free and 53 others.
Not a separate login or another dashboard to learn. Spend, delivery and results land in the same account as your P&L.
Pricing
Pentane shows what your ads need to return to be profitable. The Plenum Ad Network runs them to that number, on Meta and across 275+ ad networks and exchanges outside it, for one flat fee. No retainer, and no separate fee billed on your spend.
The profit software. Connect your store, ads and books and see what you actually make.
The media layer. We plan, run and optimize your budget across every channel, against your real contribution profit.
$5,000/mo minimum media budget, Meta included
Below that, there isn't enough data to optimize.
Start with two months
The first big optimization lands at day 7 and results keep improving through week 8. After that, it's month to month.
One flat fee plus the media budget you fund.
No contracts with DSPs. No channel minimums. One rail, reconciled to your P&L.
FAQ
$5,000/month of managed budget, with Meta counted toward it. Below that there is not enough spend in any one channel to tell you what actually worked.
$1,000/month flat for the Plenum Ad Network, with Pentane included. No setup fee, no retainer and no separate fee billed on your spend. Plenum buys media as principal and resells it at a single all-in price — our compensation is built into your media rate, not billed as a separate fee.
No — we run Meta for you, with 500,000+ third-party audience segments Meta does not provide on its own. The point is not to shut off what works; it is to stop forcing the whole growth program through two auctions.
No. The Plenum Ad Network routes through multiple DSPs. What you get is the access, the budget rails, and measurement that lands back in your P&L.
Every dollar reconciles back to channel-level results inside Pentane — against your true margins, not platform-reported ROAS.
Ready when you are
We'll show you your own numbers on a live demo. Your store, your margins, no slides.
Book 20 minutes →
