What Nobody Tells You About Scaling an Ecom Brand…

It took us almost 3 years at BottleKeeper to find the thing that actually made the business take off.

For the first 6 months, we did $2,000 to $3,000 a month, and that’s exactly where most founders quit.

They believed the timeline social media kept selling them.

Now, I scaled my company BottleKeeper to over $60M in sales with 4 employees over 9 years, ending in an 8-figure private equity exit.

And what I can tell you from doing all of it is that the actual experience looks nothing like what you see founders posting about on LinkedIn.

So I just recorded a video on the unfiltered truth about scaling an ecommerce brand that nobody else on YouTube is talking about.

In it, I cover:

1. Why scaling an ecommerce brand takes about 5x longer than you expect, and how to plan for a 10-year journey from the start
2. The emotional toll of running a seasonal ecom business that nobody talks about
3. Why most of the daily difficulty has nothing to do with your product, marketing, or team
4. What separates the founders who make it from the ones who don’t, and why training your body for physically hard things directly trains your brain for harder business challenges