The Best Facebook Ads Strategy for eCommerce in 2026

In this video, I break down the exact Facebook ads strategy I used to scale BottleKeeper to 8 figures, covering how to set a budget based on real math, which levers to pull to lower your needed ROAS, and when to actually scale your spend.

Here’s what I go over:

• Why most ecommerce brands are setting their ad budget on gut feel
• The inverse relationship between ad spend and ROAS that most brand owners never see
• 3 levers outside of Ads Manager that directly lower what your campaigns need to hit to be profitable
• What’s actually working in creative right now, and why Meta’s algorithm has made your creative your targeting
• How to know exactly when to scale spend and when to pull back