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Scaling 54 min watch

Scale Your Ecommerce Brand to 8 Figures

When we scaled Bottlekeeper from 0 to $60 million in revenue with no investors and no outside capital, people assumed Shark Tank was the reason it worked, but we were already doing over $10 million a year before we ended up on the show.

The real reason was a specific financial framework that connected every marketing decision to its profit impact

So I recorded a full course walking through the exact system we used to scale to 8 figures.

It’s all the knowledge I’ve gained through scaling my brand to multi-8 figures, packaged into one single video that I’m giving away completely for free.

Here’s what you’re going to learn:

  • The Profit Pyramid and why the activities that feel most productive sit at the top where they have the lowest impact on net profit
  • How contribution profit works as a single daily metric that answers every “is it working?” question in the business
  • Why pricing is the highest-impact lever and how a 10% increase created an 80% increase in contribution margin at Bottlekeeper
  • The ad budget math that tells you your breakeven ROAS before you spend a dollar, not 6 weeks after the campaign runs
  • The 3 mistakes that stop brands from scaling, including the one that cost us money for the first time after our best year ever