Ecom Pricing Strategy: How to Find The Ideal Price For a Product

Pricing is the single biggest lever you have on profitability, and most brands never touch it. A 10% price increase can nearly 5x your net profit — because that extra revenue carries almost no additional cost with it.

I cover:

• Why a 10% increase moves net profit so much further than a 10% cut in ad spend
• How to test price increases incrementally instead of guessing at one big change
• How to add perceived value so a higher price lands without destroying your margin
• How to read your variable margin and ROAS data to find the right number for your product