Metric

D2C ROAS

D2C ROAS tells you how much money you make from selling straight to people (not stores) for every dollar spent on ads for those sales.

Formula D2C ROAS = D2C Revenue / D2C Ad Spend

Why it matters

By knowing which ads work best for direct sales, you can fix bad ones or boost good ones. This brings more customers cheaply, turning more ad money into profit for your shop.